Covid-19 has changed the way we consume. Who would have thought a few weeks ago that consumers will not be thronging malls, retail outlets, food courts and multiplexes this summer? The world is working from home and stepping out only to buy essentials. Given the uncertainty over jobs and the future, discretionary spending is likely to remain low in the days to come. Consumer-facing companies urgently need to gauge how consumer behaviour and preferences are changing to respond accordingly and stay relevant to the new reality.

Discussion points

• How is consumer behaviour changing: short- and long-term implications
• Trends based on changing consumer preferences.
• Business transformation/realignment to stay relevant. Business model revamp.
• Sales channel strategy. Online push.
• Innovation and out-of-box thinking to appeal to consumers.
• How to hold on to the existing consumer base.