Creativity is powerful. From art and engineering to finance and technology, it is the lifeline of everything that evolves and has survived the test of time. Advertising and marketing have always been at the forefront of creativity; timeless advertisements like ‘Humara Bajaj’, Dairy Milk’s ‘Kuch khaas hai’, ‘I love you, Rasna’ etched into people’s memory forever, invoking nostalgia. With the internet exploding and disrupting everything that it has touched, there is an increasing sentiment that creativity has fallen out of step with advertising. Some of the best names in the marketing and advertising space come together to brainstorm the forces shaping the heart of brand-building in today’s world.