Covid-19 has been many things but most importantly a hard revealing moment of truth. It has transformed work, transactions and lives forever. The response to Covid-19 has been swift, with innovative combinations of talent and technology, building operational efficiency and changing supply chain management. With traditional value chains and channels broken by the pandemic, the value of an alternative mainstream technology-intense digital channel has become evident. An astute panel comes together to decode what business priorities and initiatives would be, and if we can find fitting solutions for economic, social and personal growth.