As the world and its business landscape continue to evolve, there is a growing need and want to dive deeper into the realm of mindfulness and purpose. Why we are doing something has taken the stead over what we are doing daily. This crossover to a value-addition approach that aligns with an individual’s source of purpose is dominating work and life landscapes beyond paychecks. Does purpose matter, or is it simply another noble textbook value? CEO Lounge brings together industry’s best to explore the power of purpose.