The finance function of most organisations viewed cash and profit through the same lens until recent times. Managing liquidity was horse sense, and controlling credit was strategic. The pandemic set off dominos that are still falling — almost two years later. Companies have changed approaches, sat-up and tweaked operating cash flows by cutting capital expenditures, whittling down inventories and halting plans. If this is battle, the warriors who have held ground are the ones who have defended their cash positions, and used them to stay afloat, move forward and even emerge victorious. Some of the best finance wizards across industries come together to discuss the reign of cash, the king.